In this module students will learn the diversity, particularities and importance of the design of letters and their choice, and thus develop typographic culture. Calligraphy vs Typography. To know the evolution of typography from the twentieth century; Know catalogs and software fonts. Type categories; Anatomy of the typeface. Typography in different objectives.
We will also know how to use color in the development of graphic design projects, whatever the media.
The optical and physical characteristics of color and its representation. Spectrum visible. Theory of color. The perception of color by the human being. The psychology of color. Chromatic circle. Color system. Different representations, systems, classifications and catalogs of color, in printed or digital format. Color management software.