The Color of the Year picked by The Pantone Color Institute, which we affectionately call purple, has a long history that you might have not heard about.
In ancient times, coveted purple dye was made from the mucus of sea snails in the Phoenician city of Tyre. Tyre engaged in trade with Jerusalem. The biblical Lydia was a seller of purple.
Historically, purple has been highly valued, driven by its burdensome production and its association with wealth, power and royalty.
Do Prince Harry and his fiancée, Meghan Markle, know that it is said that in the 16th century Queen Elizabeth I of England didn’t permit anyone but close relatives of the royal family to wear purple?
In 1856, a British chemist named William Henry Perkin made the color more accessible to commoners when he patented a process for synthetic purple, which he achieved as he was trying to concoct a treatment for malaria.
The Purple Heart is awarded to United States Armed Forces members who are wounded in action (or in their name to their next of kin if they are killed).
Purple has also been worn for mourning in some cultures; fans of Prince, no doubt, celebrate that he used the color as an exclamation point.
Gucci and other fashion designers of recent collections already have, too.
Of course there are other ways to look at the hue. In weather terms, purple is not so warming to the viewers and inhabitants of a location close to a nearby fire or hurricane.
On the other hand, rather than a warning, the color is an invitation to many who practice mindfulness. An internet search will show the movement’s fondness for the color, which has often been connected with meditation (even when your flight is delayed) and spirituality.
The Pantone Color Institute has been choosing a color of the year since 2000 (Rose Quartz — think millennial pink — shared the title with Serenity blue in 2016, and Greenery was the choice for 2017).
Leatrice Eiseman, member of the Pantone Color Institute (and color consultant for brands like Microsoft, IKEA or Best Buy) said “we wanted to pick something that brings hope and an uplifting message”.
source: NY Times
What does ultra violet mean to you?
How have you expressed it before?